Search Engine Optimization - Critical to Staying in Business?

To get your business website or blog found by your prospective prospects you must be on the first page of search results on the main search engines like Bing, Yahoo and Google. It's only by way of the search engines that your site will have "top rankings" and be found by potential web surfers.

As soon as a person searches for a key word on the Internet, the search engines will sort through the millions of pages it has indexed and look for web pages that agree with the topic (keywords) being searched for. The matches the search engines hit upon are then ranked, so that the most relevant ones turn up 1st.

Remember that a prospective buyer will most likely only look at the first 2-3 listings in the search engine results. So it does have a bearing where your site appears in the search engine ranking. Rarely, will a searcher look past page one of the search engine results.

Additionally, people surfing the Internet will only use one of the leading 6-7 search engines (and usually just the top three - Yahoo, Bing and Google) and these search engines attract more visitors to websites than anything else. In the majority of cases, it all depends on which search engines the customers use and how those search engines rank your site.

It is the search terms (aka Keywords) that play the most important function. Even more so than any costly online or offline promoting of your site.

Surveys demonstrate that a when customers want to find a website for information or to purchase a service or product, they locate appropriate sites in one of the following ways:

  • The 1st option is they locate their site using a search engine.
  • Secondly they find their site by clicking on a link from a different site or blog or page that relates to the topic in which they are interested.
  • Occasionally, they locate a site by hearing about it from a buddy or reading in an article.

Thus it is clear that the most common way to find a website is by using a search engine. The search engines represent greater than 90% of drawing an online user to a website. In other terms, hardly 10% of the folks looking for a site will employ strategies other than search engines.

Every search engines use rating algorithms and one of the major rules in a ranking algorithm is to confirm the location, frequency and relevancy of key terms on a web page. The search engine calculations also consider the link population of your site or blog (the number of web pages that backlink to your site or blog).

The vast majority of business owners don't realize how to perform the required search engine optimization to get their sites listed tops in the search engines. As a consequence, their websites rarely get found and their overall business declines from a lack of clients. This is another enormous explanation why loads of business owners retain experts to get their SEO tasks done and get tops search engine rankings.

If performed by a qualified and experienced search engine optimization authority, a business owner's website can achieve high ratings and appear on the first page of search results. Optimizing your search engine ratings certainly does work. Your business will draw in more prospects that will easily pay for the costs you paid out to hire an SEO specialist. With better understanding of search engines and how they work, you can also do it on your own, but it requires a lot of work and very particular knowledge to be executed properly.

As a final point, not all Optimization specialists can supply the same results so it is imperative to select one with a long track record of success. Do your research!

A business I benefit from, named Ad Domination, offers free webinars on Optimization, so you can learn more of what it takes to find success with getting your site on the first page of the Yahoo, Bing and Google search engines. Please see schedule at www.

Get "top rankings" on the search engines with "low cost seo" services from the "seo experts" at "ad domination". Free SEO education webinars - Please see schedule at

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